For any new business, the biggest issue that is likely to crop up is how to gain some profile in an industry where you currently have none. With no established goodwill or reputation, your company is currently not on the radar of any of those within the sector who might be able to help you, [...]
Small Business Management: Do You Know What Your Customer Wants?
Large companies do surveys to find out what their customers want. They get results showing what most of their customers want and then try to give that to all their customers. If what you want is not what most of the customers want, tough luck – that’s what your getting. Small companies can be different. [...]
A Powerful Selling Position For Your Small Business
Knowing what your customers really want is the most important key to having a successful small business. A selling position that is created just for your company is one that allows you to have a complete understand of what your customers want and need from you. This is what sets you apart from the competition. [...]
10 Sales Tips for Non-Salespeople
Even if you’re not a sales professional, your job may have some sales aspects to it. From interacting with customers and clients to getting upper management’s buy-in on a strategy or course of action you’d like to take, sales is part of many people’s jobs. The following are 10 sales tips for non-sales people: Be [...]
9 Easy Ways to Increase Your Sales
If you’re a newer business, you’ve probably always had to deal with stiff competition. But if you were around before the e-commerce craze really kicked in, you know it was much easier back then. It was easy to make sales because there weren’t many options. Today, consumers browse and compare prices and shipping charges before [...]
Trust, Brand and Freshness – Marketing for 2012
Albert Einstein famously defined insanity; “Insanity: doing the same thing over and over again and expecting different results.” The new year is on its way, there’s never a better time to rethink some of your marketing processes to make them more successful. Before the internet revolutionised marketing, traditional “Outbound” marketing strategies were all that were [...]
How to Write a Killer Marketing Pitch
Marketing is about creating a desire in people to buy your product. It’s giving them all the reasons why they can’t live without your product, and with the best pitches the end result is the “grand slam” in marketing – the consumer becomes your word-of-mouth marketer. This is the most powerful marketing out there. When [...]
How To Make Your Business’s Blog Successful
A successful blog associated with your small business can bring in new customers, set you up as a trusted authority, and widen your company’s online footprint … and all for an extremely small investment. However, there are a few tips that can help you ensure your blog is an asset rather than just a waste [...]
Internet Marketing Tips to Appease the Angry Panda
The Google Panda update hit a lot of websites really hard. Google’s ongoing efforts to improve the quality of organic search engine results has had a big impact on the way many websites should do their internet marketing. Companies need to subscribe to a quality over quantity mindset while still putting out enough quantity in [...]